My attendance was very poor in 2005 which cost me dearly. I learn fast that a marketing plan in one major city may not work for another. My most challenging show was held in Century City Los Angeles. Through good marketing decisions, the Kiss The Brides Expo turned out to be a success with 100 exhibitors along with an attendance of over 1000 attendees. The director at that time Jerry Meseck asked me if I was prepared for the possibility that this upcoming show could flop? I can remember pitching the idea of hosting a bridal show at the Pala Casino Spa & Resort. However, my professionalism and determination made them feel at ease to invest their marketing dollars with this young producer. It took time for wedding pros to take me seriously. Typically, the average age of a bridal show producer is around 50 years old. I became the young bridal show producer to join the Bridal Show Producer Association.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?I began my floral business at the age of 20 and began my career as a Bridal Show producer at the age of 23 years of age. Considering that the wedding business presents a 50 billion industry, he anticipates that he will stay busy in finding ways to make wedding planning easy and affordable for couples getting married. There is no telling where this journey will take him. This new app is set to launch in the next few months which will help couple connect, raise money, collaborate and share, all through your mobile device. Not only he has created a way to connect vendor to brides by face to face marketing, He has Co-Founded a brand-new wedding app WeddingHopper which helps streamline the wedding planning process for brides and grooms. The wedding industry is his passion and finding ways to connect vendors and brides is what he takes pride in. Ralph became served as Communication Director for the BSPI from 2012 to 2014 (Bridal Show Producer International). The Kiss The Brides Expo has also expanded nationwide to other markets which include, Little Rock AR, Bentonville AR, Fort Smith AR and Branson, MO. The Kiss The Brides Expos are held in San Diego, Temecula, Palm Springs and Los Angeles.

It has been said that the kiss the brides expo provides an experience that is nothing like the others. There was a major need in providing an atmosphere where young couple can attend an expo to fresh new wedding ideas, and have fun doing so as well. Ralph began his career in the wedding industry as special event floral decorator then later launched Kiss The Brides Expo Bridal Show in 2003.

Today we’d like to introduce you to Ralph Desuse.

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